Truly great success stories are rare. And that is precisely why it is so special when you have the opportunity to experience one first-hand.
Søstrene Grene is one of those stories.
In 2016, the company entered the German market. Even back then, retail was not an industry filled only with sunshine. A store full of products that, as a man, you would not necessarily go shopping for.
But that first store in 2016 – what an opening. Strangely low prices, written by hand on the signs, some checkout counters designated “for the kind” or “for the creative,” Søstrene – the Sisters – a company like a family, the standard Søster Hug greeting for everyone who is part of it. From the CEO to the caretaker, everyone meets for lunch at the headquarters canteen in Denmark. And there are also regular visits from Denmark to Germany.
Over the course of 10 years, there have naturally also been challenges. Just think of Covid, when all the stores had to close. But neither the incredible drive and optimism of the Head of Germany, Mogens Link Schmidt, nor the team at the Danish headquarters could be stopped by that. Mogens always has a cheerful word for everyone and knows every single store personally – even after more than 100 stores. And at every store opening, Anna and Clara, who also appear in the company’s logo, have stopped by for a short visit. Absolutely certain! Even though no one has ever seen them.
While others in the retail sector have struggled, Søstrene Grene has succeeded, through a smart strategy, in growing to more than 1,000 employees in its German stores and continuing its expansion. An incredible achievement.
We warmly congratulate the entire team on 10 years in Germany!
Thank you for allowing us to be part of your journey!
tyskrevision Steuerberatungsgesellschaft GmbH & Co. KG
